Plan and Execute B2B Trade Show Campaigns in 5 Steps
Today brand matters more than ever. And nothing helps sales more than a strong brand. People have become numb to messages targeted at them. Instead, try creating an experience within the message. These experiences shouldn’t be exclusive to the physical realm–virtual experiences in a series of related experiences that flow from one another define your brand in the minds of customers and make it possible to initiate, maintain and develop new business relationships. Trade shows also take on both physical and virtual experiences that must have brand continuity to attract and retain your customers loyalty and trust. Live demonstrations, new product presentations and a concentrated market overview are added-value factors that trade visitors and decision-makers particularly look forward to at a live event that’s both in-person and virtual.
5 Steps for Planning Trade Show Marketing Tactics
- Begin with the end in mind–Define goals and measures for success
- Stand out–Strong creative campaigns cut through the noise get noticed
- Quickly and succinctly articulate the brand and what makes it unique
- Ditch the table and create an immersive experience
- Plan follow-up engagement–Turn warm leads in to loyal customers
Creative Marketing Tactics to Support the Campaign
It can be challenging for marketing professionals to plan, coordinate and execute successful trade show campaigns where they have a captivating, impactful brand presence within budget. Let our show stopping visuals and creative campaigns help your brand stand out from the herd. and be the brand your customers want to meet and do business with. Below are tactics Kudu can help with to create a fully immersive brand experience your customers will love engaging with.
- Strategy + planning
- Live event videos
- In-booth videos
- Service or product PDFs
- Website integrations
- Blog posts
- Website landing pages
- Website pillar pages
- Branded content
- Infographics
- Trade show magazines
- Case studies
- Brand stories
- Corporate brochures
- White papers
- Digital presentations
- Re-engagement emails
- Social media campaigns
- Display & standing banners
- Slide show presentations
Sarah Clark
Owner & Creative Strategist
Sarah brings bold strategy and refined design sensibility to every project. Her career spans a tech startup in Fargo, a major branding agency in Minneapolis, and leading regional creative work across the Lehigh Valley. That breadth of experience has shaped her ability to tailor unique, culturally sensitive strategies for each client she serves. As Creative Director at Kudu, Sarah approaches design through empathy. She sees the world in color, texture, type, and image—and combines that visual fluency with a mindset that treats every challenge as an opportunity. Rather than encountering obstacles, she uncovers creative solutions. Beyond leading Kudu, Sarah actively supports her local community: she's a member of the West Ward Steering Committee, sits on boards for Third Street Alliance for Women & Children, The Lehigh Valley Chamber, and volunteers her time with Easton Main Street initiative. With Sarah at the helm, Kudu Creative delivers work that not only looks and feels beautiful—but that resonates, amplifies diverse voices, and influences real impact.