Author Archives: Olivia Migliaccio

Hashtags Versus Keywords

For years, hashtags have been the go-to tool for boosting social media reach. Add on a few trending tags, and voilà—your content gets discovered. But as platforms evolve, so do their algorithms. If you’re still relying on hashtags alone to get your content seen, it’s time to rethink your strategy.  The Changing Role of Hashtags […]

The Rise of Short-Form Video

In the fast-paced digital age, short-form video content has emerged as a dominant force, captivating audiences and reshaping the way we consume media. Platforms like TikTok have revolutionized the social media landscape, setting new standards for engagement, creativity, and immediacy. But how did we get here, and how are other social media apps evolving to […]

The Rollercoaster of Social Media

Social media used to be a place for creativity and connection, but lately, it feels like we’re just trying to keep up with the latest chaos. Between Instagram throwing us curveballs with its post ratio change and TikTok’s wild 12-hour ban drama, it’s becoming impossible to stay ahead. Here’s a breakdown of the madness and […]