Exceptional Brand Experiences Drive Business Growth
Every marketing plan should be shaped by the business strategy and marketing strategy. Fully understanding the organization’s internal and external goals, services or products, how it will be delivered, and measurements of success will help achieve the company’s mission and strategic goals is pinnacle for business growth. The marketing strategy has to be established before developing an effective marketing plan. Over the last few years, we have learned that a marketing plan must be flexible and able to pivot when things change. However, adapting to circumstances as they arise is nothing new in business but navigating those changes while creating an exceptional brand experience begins with clear objectives, a well informed marketing plan and scroll stopping creative to usher in desired results. Here are 5 considerations when your goal is business growth.
- Culture + Training Employees
- Generating Traffic and Leads
- Measuring and Gaining ROI
- Managing Your Website
- Right Brain Marketing Partner
1. Culture + Training Employees
Each organization has its own culture. Successful companies actively build it to shape their goals and strategy. They inspire connection in their people and provide opportunities for employees to build their skills and take their career to the next level. On-boarding new hires is creating a connection between the employee and the company’s mission, vision and values. It’s the ultimate exercise in cultivating the organizations’ brand. A successful business culture values learning, adaptation, innovation and positive outcomes. After all, a successful company should be creating an environment where employees feel fulfilled and supported in their role and throughout their tenure in the company. Happy people make happy work.
2. Google Analytics 4 Vs. Universal Analytics
Digital marketing is always a part of an effective marketing plan and we have good news about measuring targeted efforts! According to Google, Google Analytics 4 (GA4) is designed with your key objectives in mind — like driving sales or app installs, generating leads or connecting online and offline customer engagement. You will have to use GA4 by July 1, 2023. Being prepared for what’s next is always sage advice. Give yourself 90 days with GA4 to screw it up and then fix it. It’ll be worth it once you understand how it’s different and how to set it up. GA4 gives you more customer-centric measurements–unlike measurements that are fragmented by device or platform and relies exclusively on cookies. You get a view of the bigger picture in understanding your customers. From acquisition to retention and conversion, every event is made clear. This is important when the interests and trends are rapidly changing, and real-time decisiveness is needed to win and retain customers. We also acknowledge change can be difficult especially if you’ve used GA for a long time, you might not want to upgrade to the latest version right away–just run GA4 parallel to GA for now and make the switch next year. What we’re currently looking at is sea change in the sphere of privacy, identity, and changes to cookies. So, align your analytics crew, prepare the tech stack for super charged search engine optimization (SEO) and get to know GA4–sooner rather than later.
3. Measuring and Gaining ROI
Having S.M.A.R.T goals will motivate teams and help create a tracking plan to review and monitor the progress. It also will inform you if you need to take some other action that wasn’t initially accounted for when the strategy was put in to place. To ensure you’re creating content that resonates best with your audience, referring to analytics often should be a priority. Also, with the help of effective tools to properly track the types of content that perform best with your audience you can tweak or hold fast when generating more leads. Once you know you’re creating the type of content your audience wants, the focus shifts to promoting it in a way that makes the audience take notice. Like podcasts, YouTube channel, or LinkedIn ads.
4. Managing Your Website
A website is an asset that works around the clock to draw in visitors, convert them, and help achieve business goals. Making sure your company’s website is up-to-date with plugins, on-page content, meta descriptions, information architecture, on-brand show stopping creative, and maybe even some motion design will help improve rankings with searches. Websites also serve as a tool that can help drive search results and social media awareness when it is optimized and shared around the internet. Creating seamless user-experiences is essential to an on-line/digital brand touchpoint. Quality conversions come from quality content on your website and other marketing channels.
5. Right Brain Marketing Partner
Just like marketing your product, you also need to dedicate resources, time and energy into marketing your company as an employer. In 2022, more resources are being shifted to inbound marketing, which means higher and higher demand for top marketing talent. Companies need marketers with amazing creative skill sets as well as hard technical skills. Kudu Creative has technical, creative, and business proficiencies needed to succeed in digital marketing. Let us help create a marketing plan that’s aligned to your business goals!
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At Kudu Creative, our experts are known for creating educational, engaging, and entertaining learning experiences that incorporate innovation, creativity, and gamification to engage and enhance the brand experience. We offer a great variety of brand centered services based on your specific needs. Contact us today!
Owner & Creative Principal
Sarah Clark is strategy and design. She’s worked in Fargo, ND at a tech start-up, Minneapolis, MN at a major branding firm and several agencies in the Lehigh Valley. Diversity in region and clients has helped to define different strategic approaches to each unique business. She’s at the perfect point between doing what she loves and what she’s good at. As a designer, she sees the world through image, type, color and texture. As a problem solver, she doesn't see roadblocks. Sarah is currently apart of the West Ward Steering Committee and The Lehigh Valley Chamber of Commerce. She also likes to help out on cool projects like Easton Murals Project too.