Gracedale Nursing Home

In collaboration with Gracedale Nursing Home, Kudu Creative helped refresh their brand identity, mission and community perception to align with who they are in the present time. As a county-owned facility they had a negative perception to shift. Being county-owned means that their facility is held to higher standards than a privately (and often more expensive) nursing home. Working with Kudu, we helped reintroduce this vital community asset by telling their brand story authentically across many marketing channels. We’re proud to say Gracedale is a family of residents, nursing staff, and individuals that believe in quality, specialized and compassionate care. They create opportunities for a work-life balance as well as a culture of that embraces a bright and fulfilling future with the best resident care services in the Lehigh Valley, PA.