Author Archives: Sarah Clark

Marketing Small-Town Charm

The Challenge The Slate Belt — a cluster of small towns including Bangor, Portland, Pen Argyl, and Wind Gap — has a rich history, natural beauty, and a surprising variety of local businesses. But while it’s well-loved by its residents, it’s not widely known as a regional destination. When Slate Belt Rising, a neighborhood revitalization […]

Turning Up the Volume

We believe in the power of storytelling—and sometimes, the most powerful stories come from emerging voices. This year, we had the honor of collaborating with Abigail Weiss, a passionate public health advocate and the host of Dose of Reality, a podcast created as part of the We Fight Fentanyl campaign. Abby is a recent graduate […]

A City That Stands for Something

Every July, Easton does something few cities can: it celebrates its place in the story of American independence. Heritage Day is a full-day experience rooted in real history. On July 8, 1776, Easton became one of only three cities where the Declaration of Independence was read aloud to the public. That moment, delivered in Centre […]

Sustainability in Design

In today’s ever-evolving landscape, where climate change, food security, and community health intersect with branding and communication, sustainability in design is no longer a “nice to have.” It’s a strategic imperative. We believe strong brands aren’t just built, they are lived. They show up, stand for something, and align their identity with a higher purpose. […]