Author Archives: Sarah Clark

Rebranding for 2026

As we move toward 2026, rebranding has quietly but fundamentally changed. Branding used to focus on logos, color palettes, and typography. Now, it’s about adaptive brand ecosystems shaped by AI, fast-paced storytelling, and content made for how people really use media today. This isn’t just about following trends. It’s about meeting a new reality, where […]

Kudu’s Easton Holiday Gift Guide

Easton in December just hits different. The Peace Candle is glowing, the streets feel a little more storybook, and the shops—our shops—are filled with the kind of gifts you can’t find anywhere else. This month, we’re spotlighting some of the small businesses that make Easton special, and curating the ultimate hyper-local gift guide to help […]

Month of Thanks, Herd of Ideas

November always sneaks up on us — one day we’re designing summer campaigns, the next we’re debating whether pumpkin spice counts as a food group. But amidst the seasonal chaos, it’s the perfect time to pause, look around, and reflect on what we’re truly thankful for. At Kudu, gratitude isn’t just a November mood; it’s […]

Marketing Small-Town Charm

The Challenge The Slate Belt — a cluster of small towns including Bangor, Portland, Pen Argyl, and Wind Gap — has a rich history, natural beauty, and a surprising variety of local businesses. But while it’s well-loved by its residents, it’s not widely known as a regional destination. When Slate Belt Rising, a neighborhood revitalization […]