Author Archives: Sarah Clark

How Does AI See Your Brand?

You should try something. Open ChatGPT, Google AI Mode, Perplexity or your AI search tool of choice and search for your business the way a prospective customer might. Not: “Kudu Creative.” Something more like: “What branding agencies near Easton specialize in brand strategy, website design and integrated marketing campaigns?” Or, if you’re a manufacturer: “Who […]

PDFs Aren’t Dead

According to The Economist, the war on PDFs is heating up. Honestly, it’s a bit like seeing people try to get rid of email. Sure, PDFs can be clunky and static. They weren’t made for today’s AI-driven, always-editable internet. But if you work in design or development, you probably understand why they’re still important. PDFs […]

Communication Connects

Community-based organizations have always been asked to do a lot. But lately, the expectations have expanded in every direction. Serve more people. Address more complex needs. Respond faster. Build trust in environments that feel increasingly fragmented, noisy, and overwhelmed. And often, do it all with fewer resources. Whether the work is housing stability, public health […]

Rebranding for 2026

As we move toward 2026, rebranding has quietly but fundamentally changed. Branding used to focus on logos, color palettes, and typography. Now, it’s about adaptive brand ecosystems shaped by AI, fast-paced storytelling, and content made for how people really use media today. This isn’t just about following trends. It’s about meeting a new reality, where […]